1. Engage in real time standardization and stay at  the forefront of technology

• Drive new standards to your benefit and secure an influence in your company's interests.
• Set the agenda of tomorrow’s technologies by proposing new work items in ITU-T Study Groups.       
• Implement new standards ahead of the pack and gain strategic advantages over competitors.               
• Stay up-to-date on the latest technologies with new or updated ITU-T Recommendations published on a daily basis.          
• Get an early view of emerging technologies and know which standards will impact your industry before they become public.        

 2. Break into new markets and expand your business

• Enter new markets thanks to our internationally recognized standards: once adopted, ITU-T Recommendations          
  have the approval of 193 governments.
• Save time and money by avoiding going through multiple licensing procedures in different markets.
• Benefit from the solid credibility of ITU-T standards in developing countries as impartial and open, with a clear IPR policy
• Work with public administrations and regulators to help shape regulations that will stimulate national ICT markets.
•   Ensure your products are interoperable and can be sold throughout the world by testing them at our interoperability events.      

3. Increase your network and gain brand exposure

• Increase awareness of your brand among ITU's large audience when speaking at our events.        
• Contact other members, including all governments, companies and universities registered with ITU, through our member database.        
• Meet new customers at ITU meetings, or ask our membership team to put you in touch with selected partners.        
• Exchange with competitors by co-organizing or hosting an ITU-T meeting on topics of your interest.        
• Showcase your products at ITU's new museum, the ICT Discovery.
• Advertize your work and publish your research in ITU publications.

4. Build up your profile and strengthen your reputation

• Win the trust of clients by guaranteeing your products are safe and interoperable, thanks to ITU-T standards.
• Attract investors as a leading-edge ICT player, involved in groud-breaking technology. 
• Gain recognition among peers by demonstrating your expertise at ITU-T meetings.
• Enjoy credibility and leadership in the industry acting as Chair or Vice-Chair of an ITU-T Study Group.
• Be recognized as a socially responsible organization, thanks to ITU’s UN status and development activities.