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Girls in ICT

Question 13

​​​​​​Content delivery, multimedia application platforms and end systems for IP-based television services including digital signage

(Continuation of Questions 13/16, 14/16 and part of 21/16)

Motivation
As the lead study group on multimedia coding, systems and applications, including ubiquitous applications, Study Group 16 meets the demands of a fast-evolving market by producing standards for multimedia communication systems that take advantage of both emerging and existing technologies.

In this regard, Study Group 16 has been successful in producing numerous Recommendations that address topical areas such as multimedia terminal design, home networking, multimedia architecture, audiovisual communications, multimedia conferencing, media coding, multimedia content representation and delivery, IPTV systems, digital signage systems, multimedia security, metadata, multimedia directories and multimedia service description.

Since broadband services over various access technologies are constantly evolving and gaining more and more popularity, in conjunction with the advances on user interfaces and terminal devices, there is a growing need for new integrated multimedia services where users can seamlessly switch amongst the different multimedia consumption experiences available from multiple sources. Specifically, with SG16's success on creating a series of Recommendations covering the diverse aspects of IPTV services, systems and platforms, the market now demands standardized interoperable solutions that encompass all forms of IP-based television services. IPTV is a multimedia service including television, video, audio, text, graphics and data delivered over IP based networks that are managed to provide the required level of QoS and QoE, security, interactivity and reliability. SG16 has noticed how IPTV service providers and network providers are starting to aggregate multiple services beyond those sourced from their managed network with QoS and has the expertise to provide the needed approaches and harmonized solutions for IP-based television services.

Digital signage (DS) systems and services have aroused public interest due to various kinds of effective presentation and the feature of the user interaction in advertisement, which is different from the traditional unidirectional advertisement. It is possible to provide optimal contents containing personalized advertisements that target individual audiences through interactions between the audiences and a digital signage system. Due to their point-to-multipoint architecture and their potential for contextual adaptation, DS systems are also ideally suited to provide information to the public in the event of emergencies.

This Question is intended to produce deliverables related to study IP-based television and digital signage services, including their support for interactivity, middleware, multimedia applications, enhanced user interfaces, metadata, content formats and their uses, including UHDTV, virtual reality (VR) and augmented reality (AR). The Question will also study the mechanisms for content delivery networks and edge computing needed to facilitate effective and interoperable use of existing and future IP-based television and digital signage services.

Study items
Study items to be considered include, but are not limited to: Tasks
Tasks include, but are not limited to, the development of deliverables on the following areas: An up-to-date status of work under this Question is found in the SG16 work programme
(https://www.itu.int/ITU-T/workprog/wp_search.aspx?sp=16&q=13/16).


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