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ITU Strategy and Policy Unit News Update 
Policy and Strategy Trends

Issue 3: July - September 2002     English:  PDF     FrançaisPDF     Español: PDF  

Previous editions

In this edition
1. 
Upcoming events  
2. 
Internet for a Mobile Generation
3.  ICTs in Support of Human Rights, Democracy and Good Governance


1. Upcoming events

Workshop on  Competition Policy in Telecommunications

With the growing number of countries undertaking major liberalization efforts in their telecommunication markets, and the growing trend towards industry consolidation, it has become increasingly important for countries to ensure that they possess the necessary facilities and know-how to efficiently and effectively manage telecommunication competition issues in the public interest. To this end, the SPU will be organizing a New Initiatives Workshop on the subject of competition policy in telecommunications in Geneva in November 2002.  For more information, see the  Competition Policy in Telecommunications website


2. Internet for a Mobile Generation*

* ITU Internet Reports 2002: Internet for a Mobile Generation, prepared by the ITU Strategy and Policy Unit (SPU), is the fourth in the series “ITU Internet Reports” (previously known as “Challenges to the Network”). This edition (240 pages) examines the possibilities and challenges emerging from the convergence of two distinct sectors of the telecommunication economy, the Internet, and mobile telephony. It includes an 80page annex of Mobile/Internet Statistical Tables, with data on over 200 economies worldwide.

For information on the contents or on ordering the report, or to download the Executive Summary, visit the website at: www.itu.int/mobileinternet/

The mobile Internet: the big gamble

“It requires no great leap of the imagination to believe that the convergence of mobile communications and the Internet will produce something big… but it may take longer than you think”

Mobile communications and the Internet were the two major demand drivers for telecommunication services in the last decade of the twentieth century. Combine the two — Mobile Internet — and you have one of the major demand drivers of the first decade of the twenty-first century. So goes the theory.

As Figure 1 shows, the two industries have exhibited remarkably similar growth patterns since the start of the 1990s, but with a lag of about two years. Exploiting the new opportunities offered by the mobile Internet will require high levels of capital investment, possibly higher than ever before in the telecommunication industry. Investors want to see proof that a market for mobile Internet services exists. But operators cannot provide that proof until they build the networks. Because of this “chicken and egg” conundrum, the mobile Internet is potentially the biggest gamble the telecommunication industry has ever taken on. The lesson so far is that pioneers often get their fingers burnt: to date, more than USD 100 billion has been invested in acquiring third-generation (3G) licences, even before network construction and service roll-out costs are taken into account.

As previous waves of technological convergence have shown, we should not necessarily expect to see the commercial fruit of the mobile Internet for some ten or fifteen years yet. It is worth remembering that the “hype” generated by a particular technological development often falls flat before market development begins to take off. Consequently, the popular view is that a particular development has “failed”, whereas the more accurate explanation is that market development has not yet taken off properly.

Towards convergence and interoperability

“We have learned from second–generation (2G) communications that person-to-person messaging, simple interfaces and timely content delivery will be the key to 3G success… On a technical level, continued efforts towards the interoperability of radio interfaces and the evolution to an IP-based core network will be crucial”

The combination of mobile and Internet technologies — for instance in the form of short message service (SMS) — is already transforming the way people interact and the way business is done. Some 24 billion SMS messages were sent worldwide in the first quarter of 2002 alone. Messaging services have also brought information technology closer to groups that have traditionally had limited access to it, such as children and the hard-of-hearing. High-speed data services combined with additional functionality, such as location technologies and improved security, will further enhance the user experience.

On a technical level, the viability of future 3G services will rely on continued efforts towards the interoperability of radio interfaces, the evolution to an Internet protocol-based core network and the harmonization of formats for content delivery. At the service level, convergence between the fixed and mobile Internet is already happening, through services such as mobile instant messaging and fixed-line SMS. This interoperability will eventually encompass complementary and alternative network technologies, such as wireless local area networks, short-range connectivity technologies and fixed broadband networks. Regulators and industry players alike need to realize that there are a number of different options for providing mobile Internet services, and that 3G services must be considered in their global context.

Market trends

“The mobile Internet should not be considered as a substitute for the fixed-line Internet…”

There are a number of factors that will enable the rapid and successful development of the mobile Internet. Firstly, the rapid deployment of high-speed 3G networks will be crucial in facilitating the uptake of mobile multimedia services. Secondly, the availability and affordability of adequate Internet-enabled handsets will be a prerequisite for users. Thirdly, it will be necessary to foster unrestricted and non-proprietary mobile Internet content; players should be discouraged from imposing commercial restrictions on content providers or establishing “walled gardens” of content. Finally, simple and transparent billing models will be required, taking into account the difference between voice and data services and the growing importance of content. In all cases, the mobile Internet should not be considered as a substitute for the fixed-line Internet.

With regard to content, the fixed-line Internet established a tradition of largely free and non-proprietary information access, though this is now changing. In particular, virtually unlimited messaging (e-mail) is still available free of charge. Mobile communications, by contrast, have always come at a premium. Users seem quite willing to pay per message for SMS, per packet for i-mode** content and premium rates for voice calls while roaming. Moreover, a direct relationship exists between the individual user and the mobile operator, facilitating billing for a variety of add-on services. 

** First introduced in Japan in 1999, i-mode is a revolutionary packet-based mobile multimedia service providing users with e-mail and instant access to a wealth of Internet content. Box 1 — Mobile data in the Republic of Korea

On the whole, this bodes well for the future of paid digital content services on mobile devices. Combined with high worldwide mobile penetration and short-range technologies, it may mean greater success for mobile business-to–consumer commerce than has hitherto been seen over the fixed-line Internet.

Regulatory and policy aspects

“Regulators’ first mission is to ensure fair competition throughout all stages of the licensing process… but the story does not end with licensing”

Fair competition policy has been what has worked best in the development of both the mobile and Internet markets. In the mobile Internet era, it will still be regulators’ first mission to secure fair competition throughout all stages of the licensing process.

But the story does not end with licensing. After licences have been awarded, regulators have other crucial roles to play. One of these is the need to monitor the mobile market structure so as not to allow dominant operators to abuse their market position over less established ones. The introduction of Internet access into the mobile market creates potential new bottlenecks such as portals, and new breeds of billing system. Mobile operators have a strong potential influence on the market for Internet platforms, and regulators are responsible for ensuring that platforms are as open to competition as possible.

Regulators also need to cooperate and harmonize approaches to global roaming and terminal circulation capabilities internationally. In an increasingly globalized economy, both these capabilities will be necessary for the mobile Internet market to flourish. International and regional organizations have a role to play in guiding regulators in this regard.

Security is also a key issue, both in terms of network vulnerabilities and of data privacy. As interconnection between wireless, and wired networks becomes easier, so hitherto controlled and traceable information becomes more vulnerable to malicious usage. Furthermore, marketing tools, such as spamming, can overstep the line of acceptability and become a nuisance to users.

Assuming that most mobile users have little knowledge of mobile technology and legal issues, it is imperative that consumer rights be protected.

Box 1 — Mobile data in the Republic of Korea

The Republic of Korea has one of the fastest-growing mobile penetration rates in the Asia-Pacific region: mobile phone subscribers topped 29 million at the end of 2001, representing over 56 per cent of total telephone subscribers, with a mobile penetration of 60.84 per cent. It has also been estimated that some 59 per cent of Korean mobile subscribers already have phones equipped with mobile Internet browsers, although, according to some analysts, actual mobile Internet use may be lower than these figures suggest. Korea’s experience provides some valuable insights into the demographics of the mobile Internet marketplace. 

  • The first key message is that it is the residential market, not the business market, which is driving usage. Although service providers like SK Telecom recognize business users as a specific market segment, only half of them use mobile data and their contribution provides just 2 per cent of total revenue.
  • By contrast, teenagers are the main market drivers. Although teenagers have the second lowest (after users aged over 50) total average revenue per user (ARPU) at USD 27 per month, more than one-third of this is spent on data applications. Data ARPU diminishes sharply with age with 20-24 year-olds spending less than a half as much as teenagers, despite their greater spending power, and by the age of thirty, users are spending less than USD 1 per month on average, on data applications.
  • A breakdown of content shows that applications designed to appeal to the teenage market, such as ring tones or cartoon animations, games and entertainment, form more than three-quarters of the total. By contrast, information services aimed at older age groups, such as traffic information or stock prices, do less well. Of course, viewing the market by value, rather than by volume, may produce a different picture, but most mobile content is available elsewhere (for instance, over the Internet).
  • The usage breakdown contrasts markedly with that of other countries. Compare with China in Figure 2. There, the main mobile data application is e-mail (41 per cent) followed by stock transactions (16 per cent) and news (12 per cent). These three categories account for two-thirds of the market demand in China, but only 13 per cent in the Republic of Korea. Once China acquires mobile data networks that run as fast as those in the Republic of Korea, then the two usage patterns may converge.

Source: ITU country case study on broadband in the Republic of Korea.

Towards a mobile information society

“In the future, we may each own dozens of miniaturized mobile communication devices. A new era of pervasive computing is dawning with huge implications for our personal lifestyles and values”

The mobile revolution is changing the way we live and work. Mobile phones are already pervasive in all major developed economies and in an increasing number of developing ones too. But with the advent of the mobile Internet, wireless gadgets are set to invade new areas of personal life and work. The mobile Internet is a powerful enabling technology that will make possible new services and applications. But it may also threaten traditional values of privacy, security and courtesy.

In the 1980s and 1990s, the microchip spread from the computer into hundreds of other devices, from computers to washing machines to cars. Most families in developed nations already own dozens of microchips embedded in different devices. The next stage in this process of pervasive computing is for those microchips to gain the ability to communicate and to report on their location and status. The technology to make this happen is already available — for instance, nanotechnology, cellular communications, cheap processing power, location-tracking systems — but the networks and the billing systems are not yet in place. The mobile Internet will make that possible.

In the mobile information society, the amount of data about our personal lives that could theoretically be collected, stored and traded will increase dramatically. We may want to use that data ourselves, for instance for improved health or security, but who else do we want to have access to it?

The major uses of the 2.5G mobile Internet are likely to be messaging as is the case in China today (see Figure 2, left chart); but the extra bandwidth of 3G will allow for download, video streaming and multiplayer games — the Republic of Korea provides a good example of this (see Figure 2, right chart). That country’s experience, as described in Box 1, also provides some valuable insights into the demographics of the mobile Internet marketplace.

Initial experiences with 3G mobile Internet services, in the Republic of Korea and Japan for instance, indicate that it is teenagers who are driving the market. In the Republic of Korea, for example, teenagers are spending around three times more per user on mobile data services than older age groups. In Japan, video messaging has proved immensely popular among young people. What this suggests is that the younger the users, the more likely they are to be comfortable with the intrusive nature of mobile communications. Youngsters also have more time for playing games and sending frivolous or flirtatious messages. The key question is whether they will continue to use the mobile Internet when they are older and have more spending power. If they do, then the 3G gamble will seem like money well spent for the operators. If not, then it is time for investors to start worrying.

Website: www.itu.int/mobileinternet

 


3.  ICTs in Support of Human Rights, Democracy and Good Governance

The common ground upon which information and communication technologies (ICTs) and human rights can be analyzed was forged two years ago at the United Nations Millennium Summit, which resulted in a declaration that affirmed common global commitments to the protection of the vulnerable, the alleviation of poverty, and the rectification of corrupt structures and processes - particularly in those countries in which there is a dearth of 'rule of law'.  The world's leaders resolved to "spare no effort to promote democracy and strengthen the rule of law, as well as respect for all internationally recognized human rights and fundamental freedoms, including the right to development."  The current period of preparation for the upcoming World Summit on the Information Society (WSIS) - in which the International Telecommunication Union (ITU) has a leading managerial role - offers an excellent opportunity to address tensions that exist between national, regional and global models of governance - particularly where hotly debated topics like human rights draw to the forefront of discussion key issues like transparency, accountability, and the universality of human rights principles.  

ICTs have proven to be very effective instruments for disseminating information relating to human rights violations on a worldwide scale.  How governments of the world react to the various claims and complaints they facilitate does actually now translate to the realm of international commitments to uphold universally agreed upon principles for human rights.  Violations of these commitments can no longer be covered by the cloak of national sovereignty, or even indeed by the suppression of free press.  The instant, asymmetrical nature of digital communication networks increasingly lends to the subversion of attempts of human rights transgressors to hide their deeds.  Meanwhile, what remains is again the implementation and application of the conclusions that are drawn from having seen or learned what images and information ICTs can convey.  Certainly, as long as NGOs and their civil society counterparts can continue to be an integral part of strengthening a bottom-up approach to governance, ICTs will continue to be vitally important tools for democratization and the formation of the infrastructure and content of the 'information society'.  And despite the fact that the enforceability of UN-sanctioned mechanisms may still be limited, it appears increasingly valid that in today's world, the reputations of human rights violators who defy the rule of law and shirk good governance do indeed matter on the world stage.

The report includes several case studies showing how ICTs have been applied in a wide variety of cases and contexts, many of which have positively contributed to the protection of human rights in a given country by raising international awareness and mobilizing public opinion accordingly. 

Click here for the full report and links to online resources.


For further information on Policy and Strategy Trends, please contact: ITU Strategy and Policy Unit, International Telecommunication Union, Place des Nations, CH-1211 Geneva 20 (Switzerland). Fax: +41 22 730 6453. E-mail: spumail@itu.int . Website: www.itu.int/spu/

 

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