Guidelines for the transition from analogue to digital broadcasting – 2010
For further information
Foreword
Executive Summary
1 Introduction to the Guidelines
2 Functional framework of the Guidelines
3 Brief description of each part
4 Conclusions
Table of contents
Part 1 – Introduction
1.1 General introduction
1.2 Functional framework
1.3 Guidance to readers
1.3.1 Relation between chapters and functional building blocks
1.3.2 Structure of the chapters
1.3.3 Use of the guidelines
1.3.4 Application of the guidelines to other Regions
1.4 Advantage of digital broadcasting transition
1.5 Status of digital switch-over
Glossary of abbreviations
Part 2 – Policy and regulation
Introduction
2.1 Technology & standards regulations
2.1.1 Technology and standards policy trade-offs
2.1.2 Technology and standards choices for DTTB and MTV
2.1.3 Implementation guidelines
2.2 Licensing framework
2.2.1 General licensing framework for television services
2.2.2 Licensing framework for DTTB and MTV
2.2.3 Licensing Public Broadcasters for DTTB and MTV
2.2.4 Implementation guidelines
2.3 ITU-R regulations
2.3.1 The international context of the ITU-R regulations
2.3.2 Applicability and implications of the GE06 plan and ITU-RR
2.3.3 Implementation guidelines
2.4 National spectrum plan
2.4.1 The context of the national spectrum plan
2.4.2 Planning current and future DTTB and MTV spectrum use
2.4.3 National Spectrum Plan publication and DTTB/MTV introduction
2.4.4 General approaches for pricing spectrum usage
2.4.5 Implementation guidelines
Appendix 2.4A Overview of spectrum management approaches
2.5 Assignment procedures
2.5.1 Basic assigned instruments and procedures
2.5.2 Assignment procedures for DTTB and MTV services
2.5.3 Implementation guidelines
Appendix 2.5A Economic effects of assigning licenses
Appendix 2.5B Assignment procedure steps
Appendix 2.5C Overview of different auction designs
2.6 License terms & conditions
2.6.1 Licensing and fair competition rules
2.6.2 Frequency license terms & conditions
2.6.3 Implementation guidelines
2.7 Local permits (building & planning)
2.7.1 Economics of rolling out transmitter sites
2.7.2 Instruments to facilitate transmitter site erection
2.7.3 Implementation guidelines
2.8 Media permits & authorizations
2.8.1 Broadcast licensing framework
2.8.2 Broadcast licensing requirements
2.8.3 Implementation guidelines
2.9 Business models & public financing
2.9.1 General PSB financing models and sourcing
2.9.2 DTTB specific financing issues
2.9.3 Implementation guidelines
2.10 Digital dividend
2.10.1 Definition of the digital dividend and its application
2.10.2 Determining the size of the digital dividend
2.10.3 Digital Dividend options
2.10.4 Implementation guidelines
2.11 National telecom, broadcast & media act
2.11.1 Check compliancy with Telecom, Broadcast and Media Acts
2.11.2 Checking compliancy with other legislation
2.11.3 Implementation guidelines
2.12 Law enforcement & execution
2.12.1 Centralized and segmented models
2.12.2 Impact of convergence
2.12.3 Implementation guidelines
2.13 Communication to end-consumers & industry
2.13.1 Scope of Government led communications
2.13.2 DTTB/MTV communication moments and topics
2.13.3 Implementation guidelines
2.14 Transition models
2.14.1 ASO objectives and hurdles
2.14.2 ASO factors
2.14.3 ASO Transition models
2.14.4 Implementation guidelines
2.15 Organizational Structures & Entities
2.15.1 Key success factors for ASO
2.15.2 Organizational ASO structures and entities
2.15.3 ASO costs and support
2.15.4 Implementation guidelines
2.16 ASO Planning & Milestones
2.16.1 Outlining the ASO planning
2.16.2 Overall ASO planning set-up
2.16.3 ASO planning phases
2.16.4 Implementation guidelines
2.17 Infrastructure & Spectrum Compatibility
2.17.1 Scoping incompatibility
2.17.2 Implementation guidelines
2.18 ASO Communication Plan
2.18.1 Communication strategy and messages
2.18.2 Communication tools
2.18.3 Implementation guidelines
Glossary of abbreviations
Part 3 – Market and Business Development
Introduction
3.1 Customer Insight & Research
3.1.1 Overview of the DTTB and MTV markets
3.1.2 Market research methods
3.1.3 Implementation guidelines
3.2 Customer Proposition
3.2.1 DTTB competitive advantage and related Service Proposition attributes
3.2.2 MTV competitive advantage and related Service Proposition attributes
3.2.3 Implementation guidelines
3.3 Receiver Availability considerations
3.3.1 DTTB functional receiver requirements and availability
3.3.2 MTV function receiver requirements and availability
3.3.3 Implementation guidelines
3.4 Business Planning
3.4.1 Business models for DTTB services
3.4.2 Business models for MTV services
3.4.3 Example business cases
3.4.4 Implementation guidelines
3.5 End-consumer support
3.5.1 Customer call center operations
3.5.2 Retail shops and other channels
3.5.3 Service availability checks and tools
3.5.4 Smart card and service activation
3.5.5 Implementation guidelines
Glossary of abbreviations
Part 4 – DTTB networks
Introduction
4.1 Technology and standards
4.1.1 Technical tests to evaluate system performance
4.1.2 SDTV and HDTV specifications
4.1.3 Selection of DTTB transmission standard
4.1.4 Compression system
4.1.5 Encryption system
4.1.6 Additional services
Appendix 4.1A HDTV considerations
4.2 Design principles & network architecture
4.2.1 Trade-off between network roll-out speed, network costs and network quality
4.2.2 Main reception mode and defining receiving installations
4.2.3 Services for national, regional, or local coverage
4.2.4 Frequency plan and network topology
4.2.5 Head- end configuration
4.2.6 Equipment reserve configurations
4.2.7 Type of distribution network
4.3 Network planning
4.3.1 Service trade-off
4.3.2 SFN or MFN
4.3.3 Fill-in transmitters
4.3.4 GE06 compliance of planned stations
4.3.5 Feed back to business plan and service proposition
Appendix 4.3A Planning principles, criteria and tools
Appendix 4.3B Practical considerations on timing of signals in SFN
4.4 System parameters
4.4.1 FFT size
4.4.2 Carrier modulation and code rate
4.4.3 Guard interval
4.5 Radiation characteristics
4.5.1 Transmitter power and antenna gain
4.5.2 Polarization
4.5.3 Use of existing antennas or new antennas
4.6 Network interfacing
4.6.1 Interfaces with head-end
4.6.2 Interfaces between parts in the network
4.6.3 Radio interface between transmitting station and receiving installations
4.6.4 Interfaces between transmitter sites and network monitoring system
4.7 Shared & common design principles
4.7.1 Application of shared and common design principles
4.7.2 Site and antenna sharing
4.7.3 Multiplex sharing
4.8 Transmission equipment availability
4.8.1 Market research
4.8.2 Technical specifications
4.9 Network roll-out planning
4.9.1 Test transmissions
4.9.2 Implementation plan
4.9.3 Information to end consumers
Glossary of abbreviations
Part 5 – MTV networks
Introduction
5.1 Technology and standards application
5.1.1 Comparison of MTV Standards
5.1.2 Selection of MTV standard
5.1.3 Formation of services and channels
5.1.4 Case study of MTV services in the other regions (T-DMB / DVB-H)
5.1.5 Encryption system
5.1.6 Additional Services
5.2 Design principles & network architecture
5.2.1 Trade-off between factors
5.2.2 Network architecture: Head-end
5.2.3 Network architecture: transmission
5.3 Network Planning
5.4 System parameters
5.4.1 FFT size
5.4.2 Carrier modulation and code rate
5.4.3 Guard interval
5.5 Radiation Characteristics
5.6 Network interfacing & studio facilities of additional services
5.6.1 Connection between studio and head end system
5.6.2 Production facility for data services or additional services
5.7 Shared & Common design Principles
5.8 Transmission equipment availability
5.8.1 Transmission equipment specification
5.8.2 Market research of transmission equipment
5.8.3 Testing of transmission equipment
Appendix 5.8A Testing of transmission equipment in details
5.9 Network rollout and planning
5.9.1 Pilot system construction
5.9.2 Field Test & Analysis
5.9.3 Audience Research and Analysis
5.9.4 Developing the Master Plan
Appendix 5.9A Measurement system for MTV and field measurement case examples
Glossary of abbreviations
Part 6 – Roadmap development
Introduction
6.1 Roadmap for the Regulator
6.1.1 Construction of a roadmap
6.1.2 Generic roadmap for transition to DTTB and introduction of MTV by a Regulator
6.1.3 Implementation guidelines
6.2 Roadmap for transition to DTTB by a network operator
6.2.1 Construction of a roadmap
6.2.2 Generic roadmap for transition to DTTB by a network operator
6.2.3 Implementation guideline
6.3 Roadmap for introduction MTV by a network operator
6.3.1 Construction of a roadmap
6.3.2 Generic roadmap for introduction of MTV by a network operator
6.3.3 Implementation guideline
Glossary of abbreviations
Bibliography
Useful websites