CONTENTS

Report ITU-R BT.2522-0
Policy on Intellectual Property Right (IPR)
 1     Introduction
        1.1     Timescale
        1.2     Challenges and opportunities in future environments
 2     Future user experience
        2.1     User experience framework
        2.2     Collective experience
        2.3     Personalized user experience
        2.4     Ubiquitous media consumption experience
        2.5     Digital assistant and ambient computing ecosystem experiences
        2.6     Accessible experiences
        2.7     Immersive experiences
        2.8     Experiences that merge the physical world and the digital world
 3     Future of media production
        3.1     Future production framework
        3.2     Software-based production
        3.3     Virtualized production
        3.4     Cloud-based production
        3.5     Complex media production
        3.6     Data-driven production
        3.7     Automated production through artificial intelligence and machine learning
                  3.7.1     Synthetic media
                  3.7.2     Ethical, legal and social issues
        3.8     Immersive and accessible media production
        3.9     Sustainable production
 4     Future broadcast delivery
        4.1     Spectrum allocated to the broadcasting service
        4.2     Global platform
        4.3     Integrated broadcast-broadband systems
        4.4     Future delivery trends
                  4.4.1     Terrestrial broadcasting enables efficient delivery to mass audiences
                  4.4.2     Terrestrial broadcasting enables free-to-air, anonymous/untracked reception
                  4.4.3     Terrestrial broadcasting is crucial in times of crises
                  4.4.4     Terrestrial broadcasting strengthens national identities
        4.5     User-driven trends for new delivery services
                  4.5.1     Delivering immersive media
                  4.5.2     Delivering personalized and accessible media
                  4.5.3     Ubiquitous multimedia and datacasting reception
        4.6     Infrastructure changes needed for the adoption of new delivery systems
                  4.6.1     Introducing changes in a backwards-compatible transmission
                  4.6.2     Introducing changes in non-backwards-compatible transmissions
                  4.6.3     Improving spectrum efficiency
                  4.6.4     Benefits of new technologies
                  4.6.5     Continuous evolution
        4.7     Coverage requirements of new delivery systems
 5     Conclusion
        5.1     Realizing the potential of the framework for the future of broadcasting