THE NEW INITIATIVES PROGRAMME THE REGULATORY ENVIRONMENT FOR FUTURE MOBILE MULTIMEDIA SERVICES
REPORT CONTENTS
CHAPTER I CHAIRS REPORT
INTRODUCTION
BACKGROUND ISSUES PAPER
TRENDS IN MOBILE MULTIMEDIA MARKETS
CASE STUDIES
BACKGROUND PAPER ON FLEXIBILITY IN SPECTRUM REGULATION
BROADCASTING IN AN ERA OF CONVERGENCE
DYNAMIC SPECTRUM USE AND USABILITY
PROMOTING AND DIVERSIFYING MOBILE CONTENT
PROTECTING THE CONSUMER IN A PERVASIVE MULTIMEDIA ENVIRONMENT
MOBILE MULTIMEDIA AND THE LAW
SPAM ON MOBILES
REGULATORY CONUNDRUMS
WHAT DID WE LEARN FROM 2G MOBILE THAT WE CAN APPLY TO A 3G AND POST-3G MULTIMEDIA ENVIRONMENT?
COMPETITION POLICY AND ROLE OF MVNOS
TOWARDS INTERNATIONAL COORDINATION AND GLOBAL DIALOGUE
CHAPTER II BACKGROUND ISSUES PAPER: THE EVOLUTION OF ALWAYS-ON MOBILE MULTIMEDIA ENVIRONMENTS
TABLE OF CONTENTS
1 INTRODUCTION
1.1 About this paper
2 TOWARDS MOBILE MULTIMEDIA
3 PROTECTING THE CONSUMER IN A PERVASIVE MULTIMEDIA ENVIRONMENT
3.1 Affordability and transparency
3.1.1 Notions of affordability
3.1.2 Affordability trends
3.1.3 Pricing transparency
3.1.4 Specific challenges
3.1.5 Novel solutions
3.2 Mobile multimedia and privacy
3.2.1 Principles of data protection and privacy
3.2.2 Location-based services
3.2.3 The growing use of camera phones
3.2.4 Mobile spam
3.2.5 A multi-faceted approach
4 INSURING A LEVEL PLAYING FIELD
4.1 General principles of competition policy
4.1.1 At a global level
4.1.2 At the European level
4.2 The problem with roaming
4.3 The case of mobile sports content
4.4 SMS termination and future multimedia pricing
4.5 The role of mobile virtual network operators
4.5.1 An evolving phenomenon
4.5.2 The regulatory treatment of MVNOs
4.5.3 The future of MVNOs
5 REGULATING CONTENT IN A CONVERGING ENVIRONMENT
5.1 Protecting content: concerns over copyright
5.2 Changing models for regulating content in a converged environment
5.2.1 Concerns over specific forms of content
5.3 M-commerce
5.4 Mobile multimedia and advertising
6 CONCLUSION
CHAPTER III BACKGROUND ISSUES PAPER: DYNAMIC SPECTRUM USE AND USABILITY
TABLE OF CONTENTS
1 A CHANGING ENVIRONMENT
2 PAVING THE WAY TO MORE FLEXIBILITY
2.1 Liberalization
2.2 Spectrum trading
2.3 Spectrum Pricing
3 THE DIGITAL DIVIDEND
4 KEY QUESTIONS
CHAPTER IV BRIEFING PAPER: TOWARDS MORE FLEXIBLE SPECTRUM REGULATION AND LESSONS FOR GERMANY
TABLE OF CONTENTS
1 INTRODUCTION
2 ECONOMIC CONSIDERATIONS UNDERPINNING A MORE FLEXIBLE APPROACH TO SPECTRUM REGULATION
2.1 Guiding principles of effective and flexible spectrum regulation
2.2 Regulatory models
2.3 Mechanisms for the primary assignment of spectrum usage rights
2.3.1 First-come, first-served
2.3.2 Lotteries
2.3.3 Beauty contests
2.3.4 Auctions
2.4 Liberalization of spectrum usage
2.4.1 Elements of a system governing spectrum usage rights
2.4.2 Spectrum regulation in the international and European arenas
2.4.3 Spectrum regulation in Germany
2.4.4 Influence of international agreements on spectrum regulation at national level
2.4.5 Frequency Usage Plan
2.4.6 Frequency bands particularly suited to liberalization and flexible transfer arrangements
2.4.7 WAPECS initiative
2.5 Transfer and trading of spectrum usage rights
2.5.1 General considerations
2.5.2 Forms of spectrum trading
2.5.3 Spectrum trading and the duration of usage rights
2.5.4 Necessity of maintaining a central register for spectrum trading
2.5.5 Spectrum trading and primary assignment
2.5.6 Flexible spectrum regulation and windfall profits
2.6 Interference
2.7 Competition issues
2.7.1 General considerations
2.7.2 Strategic motives for the acquisition of spectrum, including motives for hoarding
2.7.3 Tools to prevent anti-competitive behaviour
2.8 Economic pricing of spectrum usage
2.8.1 Principles of spectrum pricing
2.8.2 Administrative versus incentive pricing
2.8.3 Factors to take into account when calculating spectrum charges
3 UNDERLYING FRAMEWORK OF THE GERMAN TELECOMMUNICATION ACT
4 COUNTRY CASE STUDIES REGARDING FLEXIBILITY OF SPECTRUM REGULATION AND THEIR RELEVANCE TO GERMANY
4.1 Conclusions and recommendations for Germany based on experiences in the United Kingdom
4.2 Conclusions and recommendations for Germany based on experiences in the United States
4.3 Conclusions and recommendations for Germany based on experiences in Canada
4.4 Lessons learned from Australia that are relevant to the implementation of a flexible frequency management system in Germany
4.4.1 Overview
4.4.2 Spectrum liberalization
4.4.3 Spectrum Trading
4.4.4 Interference issues
4.4.5 Class License Bands
4.4.6 Competition issues
4.5 Lessons learned from New Zealand28 that are relevant to the implementation of a flexible frequency management system in Germany
4.5.1 Overview
4.5.2 Spectrum liberalization
4.5.3 Spectrum trading
4.5.4 Interference issues
4.5.5 Competition issues
4.6 Conclusions and recommendations for Germany based on experiences in Guatemala
5 GUIDING PRINCIPLES FOR A FLEXIBLE SYSTEM OF SPECTRUM REGULATION
CHAPTER V BRIEFING PAPER: LEGACY REGULATION AND VOLVING WIRELESS MARKETS
TABLE OF CONTENTS
1 INTRODUCTION
2 OBJECTIVES
3 CUSTOMER COMPLAINTS
4 CALL ORIGINATION
5 MULTIPLE MARKETS AND ABUSES
6 REGULATORY REMEDIES
7 MULTIPLAY
8 THIRD GENERATION
9 MERGERS AND ACQUISITIONS
10 REGULATORY UNCERTAINTY
11 CONCLUSIONS
CHAPTER VI CASE STUDY: INFORMATION AND COMMUNICATION TECHNOLOGIES IN GERMANY
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
1.1 Objectives of a strategic innovation and ICT policy
2 INFORMATION INDUSTRY AS THE DRIVING FORCE OF UPSWING
2.1 Internet usage
2.2 Digital convergence
2.3 IT research
2.4 E-government
2.5 IT security
2.6 Information Society Germany 2010 (iD2010) a programme to realign ICT policies
3 THE CURRENT SITUATION OF BROADBAND ACCESS IN GERMANY
3.1 The importance of broadband access for politics and industry
3.2 DSL as a reference point for alternative broadband access technologies
3.3 Alternative broadband access via radio
3.3.1 Wireless LAN
3.3.2 WiMAX
3.3.3 UMTS/HSDPA
3.4 The path to success
4 CONVERGENCE A DEFINITION
4.1 The economic importance of convergence
4.2 Barriers on the way towards a convergent society
4.2.1 Harmonization and standardization
4.2.2 Consumer perspective
4.2.3 Digital gaps
4.2.4 Positioning of providers
4.2.5 Capital markets
4.2.6 Competency in convergence
4.2.7 Connecting links
5 DRIVING FACTOR FOR MOBILE SERVICES
5.1 E-government
5.2 Download market records three-digit growth rate
5.3 E-commerce
5.4 Digital entertainment electronics continue to boom
5.5 Value-added services via radio networks
6 IT DEVELOPMENT IN GERMANY
6.1Cornerstones of a strategic innovation and ICT policy in Germany
CHAPTER VII CASE STUDY: THE CASE OF HONG KONG SAR AND CHINA
TABLE OF CONTENTS
1 GENERAL SITUATION OF HONG KONG SAR AND CHINA
1.1 People and economy of Hong Kong SAR
1.2 People and economy of China
2 TELECOMMUNICATIONS POLICY AND INFRASTRUCTURE IN HONG KONG SAR AND CHINA
2.1 Telecommunications development and policy in Hong Kong SAR
2.1.1 Fixed-line telephone service
2.1.2 Cellular mobile service
2.1.3 International telephone service
2.1.4 Broadband
2.2 Telecommunications development and policy in China
2.2.1 Market reform
2.2.2 Network growth
3 MOBILE DATA COMMUNICATIONS IN HONG KONG SAR
3.1 3G and its impact on mobile market restructuring
3.2 Mobile data communications usage
3.2.1 Mobile/media Convergence
3.2.2 Synergy of corporate resources and strategies
3.2.3 Fixed/mobile convergence
4 MOBILE DATA COMMUNICATIONS IN CHINA
4.1 The Chinese mobile market: a duopoly in operation
4.2 The tale of SMS in China
4.2.1 Availability of alternative communications means
4.2.2 Cultural differences
4.2.3 Market competition
4.2.4 Business models
4.2.5 Political censorship
4.2.6 Input language
4.3 How mobile data services have become a cash cow for China mobile
5 REGULATORY ISSUES REGARDING MOBILE MULTIMEDIA COMMUNICATIONS IN HONG KONG
5.1 Technology neutrality
5.2 Spectrum policy
5.2.1 Urgency for flexibility in spectrum trade
5.2.2 Consistency of spectrum regulation
5.2.3 Convergence and spectrum regulation
5.3 Regulatory framework
5.4 DRM and copyright
5.5 Unsolicited electronic messaging (Spamming)
5.6 Harmful content
5.7 Network interconnection
5.8 Market competition and network access
5.9 Pricing, affordability and transparency
5.10 Privacy
6 REGULATORY ISSUES REGARDING MOBILE MULTIMEDIA COMMUNICATIONS IN CHINA
6.1 Technology neutrality
6.2 Spectrum policy
6.3 Regulatory framework
6.4 Copyright
6.5 Harmful content and spamming
6.6 Market competition and network access
6.7 Privacy
6.8 Governance on misconduct of content providers
7 SUMMARY
Annex I THE REGULATORY ENVIRONMENT FOR FUTURE MOBILE MULTIMEDIA SERVICES (Mainz, Germany, 21-23 June 2006)
WORKSHOP AGENDA
Annex II THE REGULATORY ENVIRONMENT FOR FUTURE MOBILE MULTIMEDIA SERVICES (Mainz, Germany, 21-23 June 2006)
LIST OF WORKSHOP PARTICIPANTS