Summary

A personalized Internet Protocol television (IPTV) service is an example of application event handling. With the end-users' permission, service providers are allowed to provide personalized services such as content recommendations, personalized user interfaces, personalized advertisements and some interactive services. The application can be realized based on the existing IPTV architecture to help in providing various kinds of IPTV personalized services (PS).

Recommendation ITU-T H.741.5 studies the requirement of personalized IPTV services and describes several use cases.