Ms. Murphy has been in global technology executive leadership for 25 years holding roles at EY, KPMG, IBM and other firms. Inspired by the goddess Athena, who helped the citizens of ancient Greece create new skills, trades, and crafts, Gwen wanted to help organizations, countries, and entities adopt emerging technology and apply it to for-good solutions, so she started Athena Advisory and later Athena SCERTIFY.
Athena helps governments create smarter cities, brands innovate products, and companies' architect advanced AI/ML solutions leveraging emerging technology to create a more enchanted world. For example, SCERTIFY is focused on using technology to enable first-to-last mile ethical sourcing in global supply chains and bring together a fragmented sustainability technology marketplace where today’s solutions tend to address only segments of supply chain abuses. SCERTIFY, is an AI platform that leverages technology from mobile and edge/IoT computing to blockchain and drones to ensure ethical supply chains and track sustainable development goals in terms of social justice, environmental abuses, and ethics. The platform helps NGOs, brand owners and consumers get information on the sourcing and environmental compliance of the raw materials that go into products. SCERTIFY goes beyond traceability and offers next level transparency in sustainability tracking, device innovation in raw materials verifications, and actionable insights extracted from previously silo-ed data sources, so companies can proactively manage data across remote teams often in developing regions. The solution creates a sustainable world-class structure that becomes more intelligent over time enabling leading practice sourcing standards and the ability to verify ethical sourcing at scale. |