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ITU Workshop on "Standardization and innovation for multimedia and cable TV ecosystems"

The International Telecommunication Union (ITU) organised the ITU Workshop on “Standardization and innovation for multimedia and cable TV ecosystems” which took place in Tokyo, Japan on 6 September 2024 from 13h00 to 19h20 Tokyo time/JST. The workshop was hosted by the Ministry of Internal Affairs and Communications (MIC) of the Japanese Administration. Remote participation was provided for the workshop. The workshop was held in English, with interpretation in Japanese. The workshop was collocated with SG9 meeting (Tokyo, 2-10 September 2024).

The workshop brought together industry experts, innovators, and professionals to explore and shape the future of multimedia and cable TV through standardization and innovation. The sessions delved into the consolidation of ITU-T Study Groups 9 (cable TV) and SG16 (multimedia), the future of IP-based media transmission, advancements in AI, the metaverse and video coding, and the evolution of accessible media services. Join us for a series of insightful discussions, collaborative exchanges, and visionary planning as we work towards enhancing and streamlining the multimedia and cable TV ecosystems.

Participation is open to ITU Member States, Sector Members, Associates, ITU Academia and to any individual from a country which is a member of the ITU and who wishes to contribute to the work. This also includes individuals who are members of international, regional, and national organizations. Participation in the workshop is free of charge, however registraion is madatory.

Watch recording of the session here.

Programme

14:00 - 14:15	Opening Master of Ceremony: Stefano Polidori, ITU/TSB Counsellor Welcome Remarks:Shinsuke Akasaka, Deputy Director-General, Information and Communications Bureau, MIC, Japan Opening Remarks: Seizo Onoe, Director, TSB, ITU
14:15 - 15:00	Special Session: ITU-T SG9 & SG16 Consolidation (JMT 9&16, TSAG, WTSA-24) Join us for an insightful session on the consolidation of ITU-T Study Groups 9 and 16, a pivotal step towards streamlining and enhancing the synergy of ITU's standardization efforts to strengthen the related ecosystems. This session will delve into the outcomes of the Joint Management Team's (JMT9&16) meticulous work since January this year, focusing on the proposed formation of the new Study Group "C" (SGC). We will explore the harmonized mandate, the consolidated Questions on coordination and accessibility, and the envisioned future structure of the new study group. This consolidation aims to unify expertise from the multimedia and cable TV industries into a cohesive group continuing to be a welcoming environment, reducing overlap and fostering innovation. Moderator: Stefano Polidori, ITU/TSB Counsellor Satoshi Miyaji, ITU-T SG9 Chair & Noah Luo, ITU-T SG16 Chair [ Presentation ]
15:00 - 15:05	Technical Break to Change the Podium
15:05 - 16:20	Session 1: Shaping the Future of IP-Based Media Transmission - Market Trends, Business Models, and Standards This session explores the impact of IP-based media delivery on the cable television and future of standards for cable, IPTV and content delivery industries. Topics include business opportunities, the technical transition from RF to IP called "IP migration", innovative IPTV, content delivery application (including digital signage, etc.), standard roadmaps, and the challenges of implementing cable TV in developing countries. Join us to shape the Future of IP-based media transmission. Moderator: Kei Kawamura, Senior Manager, Advanced Visual Communication Laboratory, KDDI Research Inc., Japan “IP transmission from a cable perspective”: Tatsuo Shibata, Senior Research Engineer, Japan Cable Laboratories [ Presentation ] “IPTV content integration, handing and delivery, including standardiztion aspects”: Chuanyang Miao, ITU-T Study Group 16 Q13 Acting Rapporteur, ITU \| Chief Standard Engineer of Future network, Wireline Product Planning Dept, ZTE Corporation, China I Xin Shen, Senior Director of System Analysis, China Mobile Communication Corporation, China I Hideki Yamamoto, Vice-chairman, ITU-T SG16, Oki Electric Industry Co., Ltd. (OKI), Tokyo, Japan [ Presentation ] "Perspectives from developing countries - Gambian experience": Burama Jammeh, Director, Economic Regulation, Public Utilities Regulatory Authority, Gambia [ Presentation ]
16:20 - 16:50	Coffee Break
16:50 - 18:20	Session 2: Unlocking Future Challenges: AI, Metaverse and Video Coding This session will cover advancements and future challenges in artificial intelligence, the metaverse, and video coding, exploring their intersections within the ITU-T standardization landscape. Discussions will include AI's role in enhancing video coding and immersive metaverse experiences, alongside innovations in business models driven by standardization. Engage with leading experts as they share insights on navigating the evolving landscape of AI, the metaverse, and video coding. This session is essential for professionals and enthusiasts eager to stay ahead in these rapidly advancing fields. Join us to unlock the potential of tomorrow's technologies and understand the strategic moves shaping their future. Moderator: Hideo Imanaka, Managing Expert, Standardization Promotion Office, National Institute of Information and Communications Technology (NICT) \| Chair of Working Group 5 on Interoperability, FG-MV “Advancements and future challenges in artificial intelligence standardization", Yuntao Wang, Q5/16 Rapporteur, CAICT, China [ Presentation ] "Digital human application practice and standardization thinking", Li Lin, Chief Expert, China Mobile Group & "Digital human/avatar" , Yoichi Matsuyama, Associate Research Professor, Perceptual Computing Laboratory, Waseda University I CEO, Equmenopolis, Inc [ Presentation ] “Overview of ITU FG-MV activities on Metaverse”, Shin-Gak Kang, Vice-Chairman, ITU-T Study Group 16 I Chairman, WP1/16 [ Presentation ] “The metaverse platform”, Takafumi Hiraki, Senior Research Scientist, Cluster Metaverse Lab [ Presentation ] “Future video coding” , Lukasz Litwic, Telefon AB, LM Ericsson [ Presentation ]
18:20 - 18:25	Technical Break to Change the Podium
18:25 - 19:10	Session 3: Evolving Accessible Media Services and Synergies in Related Ecosystems This session will explore the synergies necessary to advance accessible media services, focusing on the integration of innovative technologies and inclusive design practices. Join us to discuss the latest advancements in accessibility features, standards, and best practices that ensure media services are inclusive for all users. This session is essential for professionals committed to enhancing accessibility, providing strategies to foster inclusivity and drive the development of accessible media solutions for a diverse audience. Moderator: Yukihiro Nishida, NHK, Tokyo, Japan “ITU-T SG16 activities related to accessibility”, Masahito Kawamori, Rapporteur for ITU-T SG16 Q28/16 [ Presentation ] “ITU-T SG9 activities related to accessibility”, Avinash Agarwal, Deputy Director General, Telecommunication Engineering Centre, Dept. of Telecom, India [ Presentation ]
19:10 - 19:20	Conclusion