​The application “Greenyplay” has been awarded the winner of the third ITU Green ICT Application Challenge.

Designed by Andrey Sryvkov, from Belarus, Greenyplay is a mobile application that helps solve the problem of waste disposal in cities.

The application aims at encouraging citizens to recycle, using gamification mechanics and system of achievements and rewards. It targets particulary young people, thanks to its educational potential.

Nowadays, urban agglomerations attract and house the majority of the global population and economic activities. To face the challenge of a growing population and meet the rising demand of resources and services, cities need to move towards a path of sustainable growth and development, while remaining respectful of the environment.

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​​The world will celebrate “World Environment Day” on 5 June 2013 to raise global awareness of the need to take action to protect the planet and its natural resources. World Environment Day aims at empowering people to become active agents in the combat against climate change and in achieving a sustainable development for all.