During school closures, education can be kept alive through digital means. Out of the 70.9 million children in Pakistan, nearly 40.4 million have access to television, and 24.5 million have latent access, i.e. digital access through a parent's mobile phone/device, while close to 1M children own a personal device.The Taleemabad learning series is the national curriculum of Pakistan presented in an engaging animated format, consisting of hundreds of video lessons and thousands of assessments. Through contextualised storylines and engaging characters, we can build a deep relationship with children which enables us to retain their attention for longer thus helping us instil deep-rooted learning. The content (lessons, assessments, practice questions) is available in Urdu, English and soon in multiple regional languages Before COVID-19, the series was mainly distributed through the means of the Taleemabad App (bit.ly/taleemabad) - an adaptive platform, cognizant of user learning levels, allowing it to curate a specialised curriculum according to each user’s unique learning needs. The platform now has close to 250,000 users with 2000 new users coming to the platform each day.

http://taleemabad.com/

• Pakistan

In the past 5 years, we have gathered a team of experienced curriculum developers, assessment specialists, data analysts, designers, developers, and animators. These team members have also often travelled to rural Pakistan together, engaging with students and understanding their pain points. As such, they are well equipped to design and produce an educational platform that can begin to solve these problems for the students. The content creating process has become linear and can be replicated anywhere in the world.

By the end of this year, we are expecting to cross 1.3 million users on the platform, with a 20% conversion rate of paid users. By charging users 20 PKR (0.13 USD) per week for the premium features of the app, we can become self-sustainable by taking it to scale.

We dream and work towards a day where world class education can rest at the finger tips of every child, rich or poor, urban or rural all across Pakistan