"Our technology solution empowers hard-to-reach communities (low literacy, rural, without internet) forcombating COVID-19 through Awareness building, countering misinformation, seeking communityfeedback, self-assessment survey and guidance and grievance redressal. Launched on March 23rd, 2020it has partnered with 27+organisations and received 600k+ calls from 200k+callers, 8k+ user stories. Oursolution is fully operational and is being used in 80+ districts in 10 states and through few country-wideprograms too. Operated on basic phones, Mobile Vaani (a community media platform) provides not onlyan option for communities to access information but also contribute towards reporting the groundsituation,this is useful for policy makers. MV phone application accessed via smart phones provides aneasy option to forward audios to those without internet. We’ve build more than 150 audio capsulesbased on technical advisories for issues such as building empathy and understanding among users;keeping children and parents engaged at home during lockdown. We are connecting users with partnersfor relief measures like running community kitchens, providing cash, and helping with healthemergencies. Self-assessment survey results are shared with trained partner response teams andcollated information is being shared with state/district government machinery for quick action."
https://gramvaani.org/?p=3631
Completed
23 March 2020
31 December 2020
Yes, the project is completey replicable. The Mobile Vaani technology platform is the medium through which users access media or create their own content through the IVR system. The backend component of the platform allows content moderation of user-generated messages, and automated data analysis of platform-based surveys. The backend interface also gives content moderators the option to publish any noteworthy user-generated content to the Mobil Vaani Facebook page for others to hear through the popular social media platform. The same IVR service is being re-purposed for COVID-19 response. All our projects with partners use the same technology, with tailor-made content and options designed to meet the end-user’s needs via Mobile Vaani IVR and/or mobile application. This applies to all our past and ongoing projects nationally (within India) and internationally.
Our service and partnerships fosters sustainability in terms of the community demand it creates on-ground. There is a sustained user base of communities calling to the IVRS and the Mobile Vaani application since many years. Our technology is being used by partners for programs which are sustainable and many are institutionalised within the government systems such as our partnership with Bihar Rural Livelihood Promotion Society encouraging women to access maternal health information through mobile phones. We also leverage existing platforms at our end and our partners' end for all our programs to help maintain sustainability of our work
We are running COVID-19 related services on five state specific COVID-19 IVRS (missed-call and toll-free number) helping access of authenticated information, seeking community feedback, identifying high risk cases and also facilitating grievance redressal amongst the rural communities. COVID related services are also running in our Mobile Vaani clubs present across 10+states in the country and has accumulated 2M+ users, along with being a rich source of learning and innovation in terms of novel processes for content development and field operations, to embed technology based interventions in the day to day life of communities. We’ve also sent in addition 200k+COVID related awareness calls in 10 languages across 11 states in the country. Over 100 partners (government, non-governmental organisation, private sector) in various domains like Health, Gender and Sexual Rights, Nutrition, Agriculture etc. use our Mobile Vaani across the various states of the country including some with pan-India presence. All the COVID-19 content is available on the Mobile Vaani application. The mobile app also allows users to forward content to those without smartphones. Using simple technologies and social context to design tools, we’ve been able to impact communities in Afghanistan, Pakistan, Namibia and South Africa too.
Gram Vaani Community Media (Onion Dev Technologies)
India — Civil Society
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