‘MOTHER’ (MObile based maTernal HEalth awareness) is a mobile based application for providing personalized maternal health related information directly to the pregnant and lactating women through voice calls in regional languages. MOTHER capitalizes on the omnipresent mobile phone’s core utility of ‘voice calls’ among rural communities, particularly illiterate women. Timely availability of critical information to a pregnant woman contributes significantly to reducing MMR and IMR. The encouraging outcomes of the pilot demonstration of the system have resulted in it being used in two states, besides interest evinced at the national level for integration with National Rural Health Mission.
http://hellomother.in/
Completed
01 August 2011
30 April 2014
Centre for Development of Advanced Computing (C-DAC), Hyderabad
India — Government
http://cdac.in/
The pilot demonstration of the tool is being taken up in collaboration with an NGO Akkshaya Foundation and state unit of National Rural Health Mission.
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