The resounding success of e-Marketplaces such as alibaba and eNAM in China and India respectively connecting small and medium enterprises as well as individuals to the Global Marketplaces had provided the impetus for FAMA to revitalize its aspiration in providing Malaysian agricultural producers and Entrepreneurs with an online training platform as a means for them to directly reach out to buyers and resellers and reducing the need for the middlemen as typified by the existing market system. The said platform called Agrobazaar Online. The objective of this platform is to provide new and sustainable markets for agro-produce through the creation of an online community for an improved quality of life for the agro community and society at large. As for now, Agrobazaar Online has trained 8718 new entrepreneurs with around Malaysia Ringgit RM 10 million in sales with a good impact:
i. Improvement in quality of life.
ii. Catalyse the online community building
iii. Better customer engagement

therefore, Agrobazaar Online definitely will be a great training platform for all entrepreneurs.

https://www.agrobazaar.com.my

• Malaysia

• Youth
• Older persons
• Women
• Remote and rural communities
• New entrepreneurs such as agro based farmers and entrepreneurs , service delivery and payment gateway

Replicability in a sense of:
i. Following the concept of our platform (e-marketing agricultural products).
ii. Training in digital marketing.
iii. Could be done or replicated by our neighbouring countries such as Singapore, Brunei, Thailand and Indonesia due to similarity in cultures, lifestyles and commodity produces.

Agrobazaar Online will sustain itself in the market due to it offers an active and Collaborative Virtual Community Model that offers the following advantages and benefits:
i. Use of multi-functionality online and offline platforms to optimize the agro-community’s potential for profit generation;
ii. Expand business networking and markets at the local, regional and global levels by leveraging the online community;
iii. Potential to transform and create a new breed of entrepreneurs;
iv. Explore the synergy between offline and online business opportunities;
v. Ease of access to up-to-date industry statistics and trends; and
vi. As well as a viable business model as follows; training, support services, e-marketplace, community building, online and offline
value chain.

i. Economic equity: Opportunity for agro producers/suppliers to maximize their income by shortening the other unnecessary channels of distribution. ii. Transparency: Disclosure of the source of supply, product origin, product quality and price that allows for comparison shopping. iii. Low budget: Agrobazaar Online as a training platform being accountable and responsible for every Malaysia Ringgit spent by ensuring tangible and positive results.