World Telecommunication Day 1999 |
IHT September 21, 1999 |
Electronic Commerce: Building a Global Market is a joint initiative of the International Telecommunication Union and the International Herald Tribune. It was produced in its entirety by the Advertising Department of the International Herald Tribune.
Anyone who doubts the escalating impact of the Internet
economy should glance at a recent study by the University of Texas. Funded by
Cisco Systems, the report discloses that on-line commerce generated $301 billion
in U.S. sales last year and currently supports a workforce of 1.2 million
people. In fact, Internet commerce is now worth more than the telecommunications
sector ($270 billion) and is not far behind the automobile industry ($350
billion)
September 21, 1999 The Full Story
While ''This Bud's for you'' is a well-known American
advertising slogan, it does not work on the World Wide Web. On the Internet,
''you'' could be anyone in the world (which is fine for a purveyor of beer), but
the question is, ''Which Bud is this?'' Is it the Budweiser beer brewed by
Anheuser-Busch in the United States, where the slogan originated, or the
beverage brewed in Ceske Budejovice, a town in the Czech Republic, which is also
called Budweiser and has a long tradition?
September 21, 1999 The Full Story
By the year 2002, Internet shopping is expected to
generate at least $1 trillion in sales, with some estimates as high as $3
trillion. A range of products and services has already proven Web-friendly:
banking, travel services, software and music, not to mention computer hardware,
books, clothes, flowers, pizza and even Tupperware.
September 21, 1999 The Full Story
In cyberspace, as elsewhere, fools and their money are
soon parted. Computer shopping provides both purchaser and purveyor with new
products and services. But a third party - the criminal element - can also spot
potential. Mail and phone scams are now found on-line, as technology makes
possible new ways to hoodwink consumers.
September 21, 1999 The Full Story
National Fraud Information Center
(http://www.fraud.org). The NFIC's Internet Fraud Watch was launched in 1996 to
help consumers distinguish between legitimate and bogus cyberspace promotions
and report fraud to law-enforcement agencies. It provides tips, articles and
other information to protect privacy and help consumers navigate the Net safely.
September 21, 1999 The Full Story
Aplethora of on-line electronic commerce sites is
accessible to anyone with electricity, a telephone, a computer, an Internet
service provider and some form of electronically acceptable payment. But
e-commerce potential in the developing world is frequently hampered by a lack of
one or more conveniences often taken for granted in most developed countries.
September 21, 1999 The Full Story