Both as a consultant and as a client-side executive, Roll Olsen has been involved in high-profile complex crises events. He lectures crises management regularly at the Graduate Institute in Geneva, and advice clients on crises related matters on a daily basis.
Rolf Olsen launched the communication consultancy Leidar in 2010 and continues to lead the company with a clear focus on clients. Leidar has offices in Geneva, London, Brussels, Dubai and Oslo.
Before setting up Leidar, he was CEO Continental Europe of Weber Shandwick, on the world´s largest PR agencies. Prior to this he held executive positions at both European and global level for two American Fortune 50 technology companies; firstly 13 years with Digital Equipment Corporation and then five years with Motorola.
Before he moved to Geneva in 1989, he was the Marketing Communications Manager for Digital Equipment Corporation in Norway, night editor in the daily newspaper Nationen, Public Relations Manager at the Norwegian Association of Disabled Persons and information officer in one of the political parties working the Norwegian Parliament.
