Page 124 - Trends in Telecommunication Reform 2016
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interop can help develop innovative devices and   This change toward increased interoperability has
               software, it can also support innovative devices   increased competition in two ways.  First, it has
               and software with negative social impacts.      increased competition for subscription TV services.
               Worms, viruses, spam, and other unwanted        By decoupling its content from cable and satellite
               activity are in many ways just as “innovative,” and   TV systems, HBO put those operators on notice
               just as dependent on interoperability, as positive   that they no longer have content monopolies to
               developments.  A recent example of this peril   ensure customer lock-in.  In fact, several cable
               can be found in a vulnerability in the SSL protocol   companies have begun offering “skinny” packages
               (which enables secure, encrypted communication   consisting of high-speed broadband, HBO, and
               across the Internet) that led to the so-called   just a few other channels, in order to compete
               “Heartbleed” hacking episode.   Because the SSL   with lower-priced, online-only services like HBO
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               protocol is interoperable, anyone with enough   Now and Netflix.   Second, by increasing its
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               technical knowledge can write a version of the   interoperability, HBO is competing in an entirely
               protocol that can be used interchangeably.  One   different market: online content streaming
               version, called OpenSSL, became so popular that   services.  This shift has not gone unnoticed by
               it was running on an estimated 66 per cent of the   Reed Hastings, CEO of Netflix, who recently
               Internet.  Unfortunately, OpenSSL had a critical   remarked, “I predict HBO will do the best creative
               flaw—the Heartbleed—that allowed attackers to   work of their lives in the next 10 years because
               see encrypted communications.  Thus, interop    they are on [a] war footing. They haven’t really
               enabled this vulnerability to become widespread.   had a challenge for a long time, and now they do.
                                                               It’s going to spur us both on to incredible work.”
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               Additionally, high degrees of interop can       This kind of competition benefits users by reducing
               sometimes threaten innovation.  For instance,   prices and by providing incentives for product and
               a successfully interoperable system’s network   service innovation.
               effects can lead consumers to stick with an
               existing service.  This might diminish operators'   Although interop generally supports competition,
               incentives to invest in an entirely new technology,   in some circumstances it could, counter-
               i.e., a radical innovation that would replace the   intuitively, lead to anticompetitive results.  Certain
               older system.  In such a scenario, operators might   arrangements that lead to interoperability and
               implement only incremental improvements         to greater innovation may boost a single firm
               to existing, interoperable systems.  This would   -- or a few firms -- in a manner that is, over
               foreclose opportunities for radical innovations that   time, anticompetitive.  For example, standards
               would more vastly improve services.             consortiums may sometimes create closed
                                                               standards that enable interoperability across
                                                               only their stakeholders’ products.   In this way,
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               4.3.2   Competition                             interoperability can be employed as a tool
                                                               for building closed ecosystems.  The value to
               Standard economic analysis suggests that        the consumer of being in the ecosystem (and
               increased interoperability is likely to foster   benefitting from the interoperability the ecosystem
               innovation by reducing lock-in effects and lowering   provides) can in turn raise costs for switching
               barriers to entry.  This pattern is observable in   providers and thus reduce competition. 27
               the subscription streaming video market.  HBO,
               a movie network and content creator, recently   Even when more interoperability does lead to
               began selling its HBO Now service directly to   more competition, the net result is not necessarily
               consumers over the Internet, breaking with its   maximum innovation.  According to one economic
               traditional business model of selling only through   theory, firms may have the strongest incentive to
               cable and satellite TV providers.   Under its old   be innovative in circumstances where low levels
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               model, HBO’s content distribution system needed   of interoperability would promise higher or even
               to interoperate only with those cable and satellite   monopoly profits.  This sort of (Schumpetrian)
               systems.  Under the new model, however, HBO     competition incentivizes developing entirely new
               needs interoperability with web browsers and    generations of technologies or ways of doing
               devices such as Apple TV, Roku, Chromecast, and   business (so-called “leapfrog competition”) in
               others.                                         order to replace incumbent players and achieve
                                                               temporary dominance.




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