Page 18 - 4 Years Report

ITU multimedia standards offer a common platform The ITU IPTV IPv6 global testbed (I3GT) is ITU’s project to
for innovation and are essential in easing the burden encourage the establishment of IPTV testbed sites, especially
on global networks increasingly geared towards the in developing countries. The testbed sites implement
massive exchange of video traffic. ITU-T’s IPTV Recommendations and are connected over IPv6
research networks, testing real-time quality of service and
Now in its fourth edition, ITU-T H.265 ‘High Efficiency Video interoperability in different environments, countries or regions.
Coding’ (HEVC) is the successor to the Primetime Emmy
award-winning standard ITU-T H.264, which remains the New ITU standards for digital signage have the potential to
most-deployed video codec worldwide. With double the lower the cost entry point to the industry, spurring growth
compression power of its predecessor, ITU-T H.265 HEVC and innovation. ITU standards for digital signage include
will unleash a new phase of innovation in video production a framework for digital signage services based on IPTV
spanning the whole ICT spectrum, from mobile devices architecture, a detailed functional architecture, and the
through to Ultra-High Definition TV. requirements of disaster information services provided using
digital signage.
ITU continues to develop standards enabling IPTV services and
terminals, detailed by the ITU-T H.700-series. Updates to ITU’s In the cable arena, new ITU standards provide for Integrated
suite of IPTV standards will enable efficient transmission of Broadcast-Broadband DTV services and also assist industry
UHDTV ‘4K’ content. A new ITU metadata standard to enable players in capitalizing on the ability of mobile devices to
rights information interoperability in IPTV services provides a act as companion “second screens” to TV and cable STB
framework for communicating data such as that accompanying platforms. Another new ITU standard specifies requirements of
material under copyright, to ensure that multimedia content augmented reality (AR) smart television systems. In line with AR
can be shared legally across different platforms. ITU members smart cable television, ITU-T will continue studying multiscreen
have also standardized profiles for accessibility features in IPTV systems in multi-DRM environments as well as requirements
terminals, assisting industry in its efforts to integrate advanced and functional specifications for ultra-high definition television.
accessibility features in all IPTV sets and set-top boxes.

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