Page 36 - U4SSC Case study: Re-use of consumer goods and tools loaning, June 2020

CoReorient provides an online platform and a 24/7 physical facility that supports fair and sustainable
local sharing by the local community, while accepting and adapting to the very hard constraints of
society, public sector and consumer attitudes. The solution is made easy and convenient enough to
appeal not just to sustainability-minded citizens, but also to the broader consumer user segments. By
starting from a consumer goods rental and borrowing service (‘tool library’) within walking distance,
people can be introduced to the concept and lifestyle changes of sharing and sustainability step by
step, and critical support can be secured from stakeholders such as real estate companies. By providing
multiple local and sharing economy services on the same platform, it is possible to achieve a critical
mass of participants even with relatively low population densities and small geographical areas.

The CoReorient circularity project

Vision and content

The vision of the project is to improve urban sustainability by rebuilding the traditional local sharing
communities with scalable tools and methods that match the demands of modern consumers. This
exactly merges with the vision of the two co-founders of CoReorient to make sharing easy enough and
fair for everyone in the local community, in order to achieve massive reductions in CO and in the material
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footprint, while also improving people’s everyday life and social well-being. The platform effectively
catalyses the transformation of any urban environment and community towards a more sustainable
future. This is fully aligned with public sector strategies that emphasize sustainable development and
the empowering of local communities. The smart solution mainly provides three services: customized
software implementation for companies; smart space and services for sharing tools and accessing local
services; and a platform to crowdsource tasks or transport from neighbours or professionals.

The key elements of the solution are:

1. Smart 24/7 physical sharing facility accessible within walking distance of local users.
2. Tool library service to secure stakeholder support and attract broad consumer segments.

3. Full-spectrum sharing platform and services: delivery pick-up point, peer rental, exchange and
recycling of consumer goods, ride sharing and social deliveries, sharing of spaces, sourcing of
volunteer or compensated help from neighbours, online store and associated storage for local
products and services.

4. Service delivery which encourages fair and sustainable behaviour, and community building.

30 Case study: Re-use of consumer goods and tools loaning, June 2020