This man is one of the 2.7 Million Pakistani farmers who benefit from Telenor Pakistan’s Khushaal Zamindar (Prosperous Farmer) service to maximize their crop yields, reduce post-harvest losses, safeguard nutrition and better handle adverse climatic effects. Telenor Pakistan launched the service for smallholder farmers that make up to 89% of Pakistan’s 30 million farmer base in December, 2015. The service provides localized, contextualized and customized information which includes weather forecasts, timely agronomic and livestock advisory through text, messages and outbound voice calls that also empowers farmers by giving them direct access to market. 20% subscribers of this free of cost service are female farmers.
Punjab, Pakistan
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