Agenda

Jamie MacLeod is a Trade Policy Expert of the Africa Trade Policy Center (ATPC) at the UN Economic Commission for Africa (ECA) in Addis Ababa, Ethiopia. He has written and consulted broadly on trade policy issues, including with the World Bank, the European Commission and the Danish International Development Agency, and was formerly a Trade Economist at the Ghanaian Ministry of Trade and Industry. He holds an MSc. in Economics for Development from the University of Oxford, where he was the Snell Scholar.

Socheata Touch is an entrepreneur, business strategist, fund raiser for development project, author, researcher, consultant, feminist, and teacher. She is currently co-founder and CEO of WeMall which is the e-commerce platform for women locally made products in Cambodia. Also, she is Southeast Asia of Woomentum-Social enterprise based in Singapore, she plays a vital role to promote women economic empowerment in the region. Nearly 15 years, her business journey and advice for budding entrepreneurs are warm, practical and down to earth, drawing on lessons in everyday life - she’s a huge advocate of smart gender investments and finding innovative ways to integrate digital transformation in her businesses, publications and other initiatives.

Socheata holds public policy degree from the Victoria University of Wellington, New Zealand and a Fulbright scholar on trade.

Graduated with an MBA in International Marketing from the Latin American University of Science and Technology (ULACIT), Luis has more than 10 years of experience in the implementation of e-business projects for international websites.

He currently works as Head of E-Commerce in the General Directorate of E-Commerce of the Ministry of Trade and Industry of Panama and works with international organizations in programmes aimed at the digitization of MSMEs, in which he actively participates as an advisor, guiding entrepreneurs in the development of e-commerce strategies.

Mr Sifundo Chief Moyo, is the Post Master General of Zimbabwe Post where he is currently championing the transformation of Zimpost to be a digitalised entity. He is an experienced Postal leader whose expertise and passion for postal services has been tapped into by the Universal Postal Union (UPU), the Pan-African Postal Union (PAPU), the Southern African Postal Operators Association (SAPOA) and other international postal bodies. He is a UPU trained Consultant on Postal Reform who was assigned by UPU to work with Governments of Malawi and Ethiopia on their Postal Reforms to produce Blue Prints and Roadmaps for postal reforms in those countries.
Mr Moyo is a holder of an MBA, Bsc. Economics Degree and Advanced Diploma in Transport and Logistics.

Cristina is an E-commerce Consultant at the International Trade Centre. She started her career at the Spanish Economic and Commercial Office for Foreign Affairs in India to support businesses in their internationalisation before joining the International Trade Centre in 2019. Today, she works as an e-commerce international consultant to support small businesses in developing and least developed countries in their digital transformation journey through sustainable e-commerce.

Mr. Torbjörn Fredriksson is the Chief of the ICT Policy Section at the UN Conference on Trade and Development (UNCTAD). He is responsible for UNCTAD's work on ICT, e-commerce and the digital economy. That includes the Digital Economy Report, eTrade for all, the E-commerce Week various capacity-building activities, and the Intergovernmental Group of Experts on E-commerce and the Digital Economy. He joined the UN in 2000. Before joining UNCTAD, he held positions at the Invest in Sweden Agency and the Swedish Ministry of Industry and Commerce. He has an MSc in International Economics from the Stockholm School of Economics.