Since its launch,
Be He@lthy, Be Mobile (BHBM) has supported or directly implemented
17 mobile messaging campaigns across
17 countries in
four ITU regions. These campaigns address a wide spectrum of
noncommunicable diseases (NCDs), associated
risk factors, and broader
public health needs—including timely
COVID-19 risk communication. Collectively, they have reached
over 4 million people and engaged support from
more than 20 local and international partners.
Beyond messaging,
BHBM has made significant contributions to
telemedicine solutions for
remote diagnosis, benefiting
thousands in
underserved rural communities. It has also played a key role in developing and deploying
mobile apps and
chatbot-based tools, delivering
preventive health advice and promoting
physical activity to
millions worldwide.
To promote
knowledge exchange and support
country-led implementation, BHBM has built a comprehensive suite of
knowledge products—including
over a dozen handbooks and
message libraries. These cover a broad range of topics, from
digital public health infrastructure design, to
mHealth app assessment frameworks, and
best practice reports that showcase innovation from the field.
BHBM has also actively fostered
international collaboration in digital health. A key initiative is the
EU mHealth Hub (2017–2022), launched with BHBM support. This platform brought together
governments,
non-state actors, and the
private sector, organizing
numerous webinars and delivering
technical assistance to countries developing
national mHealth roadmaps.
Lastly, BHBM has contributed to the global
digital health evidence base and
advocacy efforts—including
peer-reviewed publications, inputs to
ITU Study Groups, and contributions to
global reports on
digital health governance and implementation.
