Page 7 - U4SSC Case study: Urban mobility, June 2020
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E-hailing initiative in Dubai

            Author: RTA (Roads and Transport Authority)





            Introduction


            Background


            The Emirate of Dubai is the second largest of the seven Emirates in the United Arab Emirates. The
            City has a resident population of 2.9 million (2017) along with an annual number of touristic visits of
            around 15.8 million (2017).


            Emerging technological advances and upcoming electro-mobility modes are affecting cities around
            the world. New disruptive technologies have transformed transportation and have challenged its
            conventional modes. The significant role of e-hailing (ride-hailing) platforms through smart apps has
            impacted most of the leading cities around the world, as well as Dubai. Being a leading smart city,
            Dubai is influenced by global urban mobility indices and Dubai's Roads and Transport Authority (RTA)
            needs to accommodate innovation in the city‘s mobility system.

            Due to the rapid expansion of Dubai's spatial landscape and population growth, there is a constant
            demand for complex expansion and improvements in Dubai's transportation network and infrastructure.
            The RTA is responsible for providing overall legislation, regulation, planning, and governance of the
            mobility system in the city, along with operations and the maintenance of certain public transport
            modes.


            The RTA's mission is to develop integrated and sustainable transportation systems and provide first-
            class services to all stakeholders to support Dubai's comprehensive growth plans through preparing
            policies and legislations; to adapt technologies and innovative approaches; and to implement world-
            class practices and standards



            Challenge and response

            The advent of e-hailing services in cities has brought with it significant security and safety challenges,
            along with a negative impact on the traditional taxi industry and drivers. The e-hailing companies tend
            to work outside the existing legislative frameworks and have a less collaborative approach with cities'
            regulatory authorities.


            The e-hailing project in Dubai provided a win-win solution for the city authorities, the e-hailing
            companies, the taxi industry, the limousine sector and the end-users by adopting a customized
            partnership framework.


            The RTA engaged with the private sector to collectively create a tangible ‘smart’ solution to fill the
            market gap while mitigating the concerns and challenges posed by the e-hailing services. The RTA




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