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Programme

​​​​​​​​​​​​​​​​​​​​​​​​​​ITU Workshop on "The Future of Television for Europe"

19 November 2021​​

​09:00 - 09:05
​Opening Remarks
09:05 -10:05Session 1: National and European plans for television

This session will discuss the importance of television policy and standardization as effective tools in the hands of regulators. Spectrum management and standardization roadmaps are in the spotlight of Governments seeking to improve the quality of television services. Recent social trends, associated with renewed television platforms and related service offering, present challenges and opportunities for European authorities, as well as the ITU, in the roll-out of television over any media: cable, satellite and over-the-air.

Moderator:​ ​Jaroslaw Ponder​, Head of the ITU Office for Europe, ITU
10:05 - 11:05
Session 2: The future user experience for television

The broadcasting industry is currently confronted with new market demands. The television industry is pursuing the use of AI-based technology to deliver more immersive content to its audience, over multi devices, in order to quickly adapt and meet the requirements of today's society. More personalized and accessible services as well as more immersive and tailored television experience is the key. This session will discuss the key projects, initiatives, and technologies being implemented in the Europe region.

ModeratorHans H​offmann, Unit Head, Media Fundamentals and Production Technology, Technology and Development Department, EBU​
​11:05 - 11:10Break
11:10 - 11:50
Session 3: The future content creation for television

This session will present current and future trends in collaborative content creation technologies for Television over the various media, including cloud-based and IP-based production that increases production flexibility. An increased use of 5G for production will also be discussed.

Moderator: Susanne Rath​, Senior Engineer, Bayerischer Rundfunk ARD CCFM​
​11:50 - 13:00
Session 4: The future content delivery for television

This session will focus on the delivery of television content to end users. The future delivery of television will be a mixed environment, where broadcasting, broadband, including IP-based and cable TV, combine to provide media services. Related challenges, including “5G broadcast” and collaborative networks, provide potential opportunities. 

Moderator:  Yukihiro Nishida​, Chairman, ITU-R Study Group 6, NHK, Tokyo, Japan​
13:00
Closing

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