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ITU-TRAI International Training on Emerging Trends in Broadcasting

The International Telecommunication Union (ITU) and the Telecom Regulatory Authority of India (TRAI) organized the ITU-TRAI International Training on Emerging Broadcasting Trends from 9 - 11 October 2019 in New Delhi, India. The training supported by ITU-Department of Communications and the Arts (Australia) project.

The training course aimed to share real experiences and brainstorm on possible solutions to address existing as well as emerging challenges in digital broadcasting technologies. The course discussed policy and regulatory options to encourage innovation and address consumer choices. The training designed for middle and senior level managers from telecommunication/ICT policy-makers, regulators, industry, academia from ITU membership.

The training course conducted in English only. Detailed information about the training is available here. Please register your interest as soon as possible but not later than 31^st August 2019.

ITU providedt one partial fellowship, covering Daily Subsistence Allowance (DSA), for the duration of the training course, offered to one participant duly authorized by the respective ITU Administration. Preference will be given to participants from Least Developed Countries (LDCs) and Low-Income Countries, with a per capita Gross Domestic Product (GDP) not exceeding USD 2'000 from the Asia-Pacific Region, subject to available budget and full participation in the training programme. The deadline for fellowship applications is 31 August 2019. The Fellowship Application Form is attached (Annex 3).

Participants, who required assistance in attending the training, should contact Mr. Sameer Sharma from the ITU Regional Office for Asia and the Pacific via Telephone + 66 2 575 0055 or email (sameer.sharma@itu.int). Participants who require assistance in registering for the training should contact Mr. Joseph Manoharan (irdivision@trai.gov.in) at Telephone +91-11-23664211 (office).

The training outcome report is available here.

Day 1 (9 Oct)

08:30 - 09:00 REGISTRATION

09:00 - 10:00

INAUGURAL SESSION

Mr. Sameer Sharma, Regional Director a.i., ITU Regional Office for Asia-Pacific [Opening remarks]

- TRAI

Group Photo

10:00 - 10:30 High Tea

10:30 – 11:00: SESSION 1: Introduction to the Training and Objectives

This session introduces the background of the training, objectives and outcomes. Key topics that would be covered during the training course will be highlighted. Participants and speakers will informed as to how the training programme would address the key topics with emphasis on need to address existing as well as emerging challenges in digital broadcasting technologies as well as sharing country experiences and possible areas of collaboration.

Panel

●      Mr Sameer Sharma, ITU [Bio] [Presentation]
●      Mr Istvan Bozsoki, ITU [Bio]
●      Mr Sanjeev Sharma, Advisor(IR), TRAI [Bio]
●      Dr Amal Punchihewa, ITU Expert [Bio]

Open Discussion and Wrap Up

11.00 - 12.00 SESSION 2: Present Status, Trends, New Technologies in Broadcasting Sector

The session aims to provide an overview of the existing broadcasting sector in India and in general. The session will also aim to discuss the latest technologies being deployed and trends related to Broadcasting sector. Session will report on a summary of the ITU assistance in the APAC region on digital broadcasting transition. Session presents some advance developments taking place in Asia-Pacific as well as globally.

Panel

Session moderator: Dr. R.S. Sharma, Chairman TRAI [Bio]

●      Mr Istvan Bozsoki, ITU [Bio] [Presentation]
● Dr Sung-Ik Park, Principal Researcher, ETRI [Bio] [Presentation]
●      Dr Amal Punchihewa, ITU Expert Bio[Presentation]
●      Dr. Péter Vári, Deputy Director General, NMHH [Biof] [Presentation]

Open Discussion and Wrap Up

12.00 - 13.00 SESSION 3: Broadcasters' and Telcos' Perspective on OTT – IBB, IPTV vs. OTT

The aim of the session is to provide how broadcasters and telcos could embrace OTT while carrying out their traditional broadcasting over the air and IPTV delivery on their networks respectively while deploying or offering CDN services. Presenters representing a wide range of service providers will share their views on use of various technologies in offering their services.

Panel:

Session moderator: Mr. H Pradeep Rao, Member TRAI [Bio]

●      Mr. Rajat Nigam, CTO, TV 18 [Bio] [Presentation]
●      Mr. Amitabh Kumar, Advisor Technology, Dish TV [Bio] [Presentation]
●      Mr. Sunil, ADG, DDI [Bio] [Presentation]

Open Discussion and Wrap Up

13:00 - 14:00: Lunch Break

14:00 - 15:00: SESSION 4: Business Models for OTT

Session moderator: Mr. Sunil Kumar Gupta, Secretary, Telecom Regulatory Authority of India

The session will discuss the sustainability issues in the content delivery in the form of OTT for traditional broadcasters and for non-traditional broadcasters. The session also examines how broadcasters can seamlessly combine over the air broadcast with broadband delivery. Recent developments in addressing the challenges of monitising content at a time of declining adverting revenue.

Panel :

Session moderator: Mr. S.K. Gupta, Secretary TRAI [Bio]

Mr Mika Kanerva, COO of Sofia Digital [Bio] [Presentation]
Dr Amal Punchihewa , ITU Expert [Bio] [Presentation]
Mr. John Medeiros, Chief Policy Officer, AVIA [Bio] [Presentation]

Open Discussion and Wrap Up

15:00 - 15:30: Coffee Break

15:30 - 17:00: Session 5: Broadband Over Cable TV Network

This session will discuss value added services such as Broadband that could offer by cable TV operators. The session aims to address the need to optimise utilisation of infrastructure built for given services by finding new markets in new areas.

Panel:

Session moderator: Mr. Amit Khare, Secretary MIB

●      Mr Sunil Kumar Singhal, Advisor, TRAI [Bio] [Presentation]
●      Mr. Vynsley Fernandes, CEO, IMCL [Bio] [Presentation]
●      Mr Balaji, Vodafone, India [Bio] [Presentation]

Open Discussion and Wrap

Day 2 (10 Oct)

09:00 - 10:00: SESSION 6 : BROADCAST OFF-LOAD TECHNOLOGIES

The session will introduce the technological and business developments taking place in the field of Broadcasting through Terrestrial systems for mobile/portable devices (including DVB T-2, eMBMS, etc.). Session will address technical, business and regulatory challenges with least developments while examining the services they could offer.

Panel

Session moderator: Mr.Shashi Shekhar Vempati, CEO, Prasar Bharti [Bio]

[Bio] [Presentation]

● Mr Parag Naik, CEO at Saankhya Labs [Bio] [Bio] [Presentation]

● Mr Faisal Hamdi Mohammed Ghouth, Deputy Director, Malaysian Communications and Multimedia Commission, Malaysia [Presentation]

Open Discussion and Wrap Up

10:00 - 11:00 SESSION 7: CDN Networks for Media Delivery and Distribution

CDN plays a vital role in delivery of OTT services with some acceptable level of quality of experience. However, deployment of CDN cost extra for broadcasters. The session aims to provide an overview of the evolution of multi-CDNs and its practical use case of OTT. Session also address how telcos and broadcast industry are collaborating to offer broadcast-like services over the broadband.

Panel

Session moderator: Mr.U.K. Srivastava, Pr. Advisor (NSL), TRAI [Bio]

● Mr Abhijeet Pandey, TCL [Bio] [Presentation]
● Dr. Péter Vári, Deputy Director General, NMHH [Bio] [Presentation]

● Mr. Keshri Asthana, Microsoft [Bio] [Presentation]

Open Discussion and Wrap Up

11:00 - 11:30 TEA / COFFEE BREA

11:30 - 12:30: SESSION 8: IBB and OTT Media Services in the Asia-Pacific

The session aims to provide practical aspects of implementation from global deployments and challenges in its implementation. Session also addresses some successful implementation from Asia-Pacific region and role various stakeholders are playing to make it happen. Standards and best practices are important aspects ensure better user experience. The session will highlight them by relating to practical implementations.

Panel

Session moderator: Mr Sameer Sharma, ITU [Bio] [Presentation]

●      Mr Mika Kanerva, COO of Sofia Digital [Bio] [Presentation]
●      Dr Leon Mun, Head of OTT, Sony, Malaysia [Bio] [Presentation]
●      Mr. John Medeiros, Chief Policy Officer, AVIA , Singapore [Bio] [Presentation]
●      Mr Jayant Shah, Director, Apps and Solutions Engineering, Dolby Technology, India [Bio] [Presentation]

Open Discussion and Wrap Up

12:30 - 13:30: LUNCH

13:30 - 15:00: SESSION 9: Emerging Trends in Devices for Content Distribution

The session aims to introduce the developments happening in the area of media consumption devices (CPEs, Display terminals, Hybrid STBs, etc.) and they effect the delivery and pattern of consumption of media, in the age of convergence. Presenters will address how consumer industry, broadcast industry and service providers are functioning to provide services on any device at anytime, anywhere.

Panel

Session moderator: Mr.S.K. Mishra, Pr. Advisor (F&EA), TRAI [Bio]

●      Mr. Karan Bedi, Times Internet [Bio] [Presentation]
●      Mr Anoop Kumar Pandey, Senior Chief (Staff) Engineer, Samsung [Bio] [Presentation]
●      Mr Sanjeev Kashyap, Airtel [Bio] [Presentation]

Open Discussion and Wrap Up

15.00 - 15.30 COFFEE BREAK

15:30 - 16:30: SESSION 10: Emerging Trends in Rating and Weightage of Different Media

The session aims to introduce the latest developments in the field of rating and measurements of viewership/media consumption delivered through different means and platforms. Those insights are useful for all stakeholders in the broadcast and media industry. The latest developments in technologies have offered both challenges and opportunities in this area. The session will address those.

Panel

Session moderator: Mr. Partho Dasgupta,CEO, BARC India [Bio]

● Mr. Benjamin Burne, Asso. Dir, Product Strategy, SE Asia, Nielsen [Bio] [Presentation]
● Mr. Sanjay Tripathi, Adviser IAMAI & CEO Agiliolabs [Bio] [Presentation]

Mr Romil Ramgarhia, COO, BARC [Bio] [Presentation]

Open Discussion and Wrap Up

Day 3 (11 Oct)

9.00 - 10:00: SESSION 11: AI, ML and Cyber Security

There are rapid advancements in ICT offering both challenges as well as opportunities for broadcasters. Cyber threats are becoming common in not only in other industries but also in media and broadcast. The session aims to introduce potential threats that are increasing while servicing online and recommended actions to mitigate them, highlight the role of AI and ML play for better user experience.

Panel:

Session moderator: Mr. Sunil Bajpai, Pr. Advisor (CA, QoS & IT), TRAI [Bio]

● Mr Sameer Sharma, ITU [Bio] [Presentation]
● Dr Amal Punchihewa, ITU Expert

Open Discussion and Wrap Up

10.00 - 11:00: SESSION 12: Regulatory Policy, Practices & Challenges in the Era of Convergence (of Services) Policy and Regulations

The aim of the session is to discuss and provide policy and regulatory mechanisms those are in place both in APAC and beyond to address the opportunities and challenges pose by recent technological and other advancements in the communication industry.

Panel:

Session moderator: Mr. S.K. Gupta, Secretary, TRAI [Bio]

●      Dr. Péter Vári, Deputy Director General, NMHH
●      Ms Azlina Mohd Yusof, Director, Malaysian Communications and Multimedia Commission, Malaysia [Bio] [Presentation]
●      Mr. S.N. Sharma, President-AIDCF (TBC)

Open Discussion and Wrap Up

11.00 - 11.30 Coffee break

1130 - 1300 SESSION 13: Summary, Conclusions, Lessons Learnt and the Way Forward

The session aims to discuss the policy and regulatory issues in the Asia-Pacific pertaining to supporting broadcast services in APAC and to identify the way forward to foster the complementing environment that will support broadcasting.

Panel:

Session moderator: Dr. R.S. Sharma, Chairman, TRAI

●      Mr SK Gupta, Secretary, TRAI
●      Mr Sameer Sharma, ITU
●      Mr Istvan Bozsoki, ITU
●      Dr Amal Punchihewa, ITU Expert

Open Discussion and Wrap Up

End of Session 13

13.00 - 14.00 Lunch

Closing